5 Best Email Marketing Services

The first on our list is Active Campaign, which many views as a one-stop email marketing service. It is very affordable, with its price being only $9 per month for the basic package. Even though this is the cheapest one, it still has a lot to offer. One of the most important things, as mentioned, is unlimited emails. This is something that you will get for any plan, be it the cheapest one or the most expensive one.

There are also third-party integrations and numerous auto-responders. As you can imagine, the plethora of possibilities leads to a busy interface, which is actually not that great, as it may be confusing, especially if you never encountered these services before.

Apart from all that, Active Campaign will also offer you a two-week free trial, which is a bit short, since most of its competition offer full month. Further, this service also offers a massive library of support resources, onboarding services, and great customer support. However, it is only available via live chat, with no phone support. Still, we consider it a top pick for small businesses, and you should definitely consider giving it a go.

Next, we have MailerLite, which is another email marketing service that is quite popular among certain business owners. This is not a service that a lot of people use, simply because most don’t quite know about it. There is a lot of competition out there, and many others on this list are among the most popular services, which tend to get promoted the heaviest.

However, that allowed MailerLite to become a hidden gem — one that you might discover and use. While the service is relatively new, it is extremely competent, with a great price. It features a free plan that will let you service up to 1000 subscribers, and it is very easy to use, with a sleek, clean editor, and numerous other useful features.

Of course, as a new service that is still trying to find its way around, it is still missing some of the more advanced, professional features. But this only contributes to its ease of use. Another minor issue is that the free plan does come with several limitations, and the approval process can be rather strict, so keep that in mind.

Another relatively new email marketing service that is more than worthy of consideration is ConvertKit. The service has mostly been targeting professional bloggers, as their aim is to make email easier and more robust. However, they do not stop there, since their products can also be used by podcasters, YouTubers, course creators, and other businesses.

Unfortunately, ConvertKit does not offer a free plan. In fact, their prices are a bit higher than what you might expect, with their cheapest package being at $29. However, the service does have a 14-day free trial, and it also claims to offer some rather advanced features, as well as a very user-friendly system.

There are three plans that the service offers, with the cheapest one being capable of servicing 1,000 subscribers at $29, as mentioned earlier. The second one services 3,000 subscribers for $49, and the last one services 5,000 people for $79. The service is pricey, there is no denying that, and apart from the number of subscribers — all plans offer pretty much the same features.

Those include personalized emails, easily customizable opt-in forms, subscriber tagging, visual automation builder, A/B testing, the creation of dynamic emails with merge tags, and more.

Then there is GetResponse, which has a slightly more expensive plan than the previous services on this list, but it is still half the price of ConvertKit, starting at $15 per month. This is a rather solid choice for an email marketing provider, particularly when it comes to smaller firms and businesses. If you are a beginner, you likely do not need some particularly advanced options right at the start.

However, you will need a service that is good in the incorporation of marketing automation features, and that is the area where GetResponse truly stands out. This also includes some quite advanced features, such as detailed analytics, and a major list of third-party integration options. The company also keeps adding new features and options, meaning that its customers can always get more for the same amount.

Despite being rich with features and third-party integrations, the service is still very intuitive and easy to use. Creating a campaign is very easy, and so is tracking it and its progress. Its templates are not the most modern ones we have ever seen, but decent.

Finally, we have AWeber, which is one of the best-known and most popular email marketing tools available. In terms of pricing, it is similar to GetResponse, with its cheapest plan being at around $19 per month. It has a user-friendly platform and it does not come with any unpleasant hidden surprises.

It features excellent templates that will make the creation of interesting and attractive campaigns that are not only easy but also fun. It also lets users track some of the most important statistics right from the dashboard. Of course, it has a few limitations, such as the inability to import contacts from Google, as well as third-party address books. Integrating Google Analytics is also not an option, and if this is something you were hoping to do — this might not be the right choice for you.

As pricing goes, it is not the cheapest option out there. However, it does have a 30-day free trial period, which will let you know if this is the right service for you. It features great auto-responder options, which were updated just recently, so if you used it and it did not have them — you should know that the things have changed.

Campaign tracking is, as mentioned earlier, quite advanced and easy, and so is creating great campaigns. All in all, it is easy to see why this is such a popular service and why we recommend using it.