5 Best Email Marketing Services

Pick the best email marketing service among these top options.

If you are looking to start a new small business, you likely already know that there will be a number of obstacles along the way. Apart from making arrangements regarding the business itself, you will need a website, social media presence, and alike. All of this is necessary for the purpose of marketing so that you can attract and keep new customers. People need to hear about you, be convinced to visit your business, and become clients.

However, due to the fast pace at which our online lives are progressing, people need to be regularly reminded of your business, as well. This is where email marketing services come in. And yes, you might say that most of the marketing can be done through social media and that this is a very important part of it. While this is true — you should not underestimate the importance of email campaigns. Email is still extremely relevant for a lot of people, and choosing the right service for your email marketing can be crucial for the future of your business. This is where we can help you out, and we already have a list of some great options. But first, let’s talk about which aspects of these services you must pay attention to.

What to pay attention to when choosing an email marketing service

First and foremost, you need to make sure that the service you choose is easy to use. You will have enough troubles with launching your business and helping it grow without having to worry about learning how to use overly complex services. You also need to choose a service that has advanced features, a clean editor, as well as one that is not overly expensive.

If it has a free plan, that is even better. However, keep in mind that free plans are often very limited, and if your business starts growing rapidly, this will not be enough for you to include all of your subscribers. Next, it is also important for the service to offer good customer support, as well as third-party integrations, auto-responding, and alike. Everything beyond that is more than welcome, but these are some basic things that you should make sure the service of your choice has to offer. With that out of the way, let’s see the list we came up with.

1. Active Campaign

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Editors’ choice 2020

The first on our list is Active Campaign, which many views as a one-stop email marketing service. It is very affordable, with its price being only $9 per month for the basic package. Even though this is the cheapest one, it still has a lot to offer. One of the most important things, as mentioned, is unlimited emails. This is something that you will get for any plan, be it the cheapest one or the most expensive one.

There are also third-party integrations and numerous auto-responders. As you can imagine, the plethora of possibilities leads to a busy interface, which is actually not that great, as it may be confusing, especially if you never encountered these services before.

Apart from all that, Active Campaign will also offer you a two-week free trial, which is a bit short, since most of its competition offer full month. Further, this service also offers a massive library of support resources, onboarding services, and great customer support. However, it is only available via live chat, with no phone support. Still, we consider it a top pick for small businesses, and you should definitely consider giving it a go.

  • Very affordable

  • Offers free trial

  • Third-party integrations

  • Numerous auto-responder options

  • Great customer support available via live chat

  • Lacks phone support

  • Free trial period only lasts for 14 days

Great deliverability!

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2. MailerLite

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Next, we have MailerLite, which is another email marketing service that is quite popular among certain business owners. This is not a service that a lot of people use, simply because most don’t quite know about it. There is a lot of competition out there, and many others on this list are among the most popular services, which tend to get promoted the heaviest.

However, that allowed MailerLite to become a hidden gem — one that you might discover and use. While the service is relatively new, it is extremely competent, with a great price. It features a free plan that will let you service up to 1000 subscribers, and it is very easy to use, with a sleek, clean editor, and numerous other useful features.

Of course, as a new service that is still trying to find its way around, it is still missing some of the more advanced, professional features. But this only contributes to its ease of use. Another minor issue is that the free plan does come with several limitations, and the approval process can be rather strict, so keep that in mind.

  • Offers free plan

  • Clean editor

  • Very user-friendly

  • Great segmentation rules

  • Supports workflows and automation

  • The approval process is strict

  • Lacks some advanced features

  • The free plan cannot use form building templates

3. ConvertKit

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Another relatively new email marketing service that is more than worthy of consideration is ConvertKit. The service has mostly been targeting professional bloggers, as their aim is to make email easier and more robust. However, they do not stop there, since their products can also be used by podcasters, YouTubers, course creators, and other businesses.

Unfortunately, ConvertKit does not offer a free plan. In fact, their prices are a bit higher than what you might expect, with their cheapest package being at $29. However, the service does have a 14-day free trial, and it also claims to offer some rather advanced features, as well as a very user-friendly system.

There are three plans that the service offers, with the cheapest one being capable of servicing 1,000 subscribers at $29, as mentioned earlier. The second one services 3,000 subscribers for $49, and the last one services 5,000 people for $79. The service is pricey, there is no denying that, and apart from the number of subscribers — all plans offer pretty much the same features.

Those include personalized emails, easily customizable opt-in forms, subscriber tagging, visual automation builder, A/B testing, the creation of dynamic emails with merge tags, and more.

  • Has a landing page editor

  • User subscription manager is quite flexible

  • It has a very helpful and responsive customer support

  • Allows you to create personalized emails that will definitely reach subscribers' inbox

  • Expensive

  • Native forms are not the best

  • Automation are limited, and so is A/B testing

4. GetReponse

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Then there is GetResponse, which has a slightly more expensive plan than the previous services on this list, but it is still half the price of ConvertKit, starting at $15 per month. This is a rather solid choice for an email marketing provider, particularly when it comes to smaller firms and businesses. If you are a beginner, you likely do not need some particularly advanced options right at the start.

However, you will need a service that is good in the incorporation of marketing automation features, and that is the area where GetResponse truly stands out. This also includes some quite advanced features, such as detailed analytics, and a major list of third-party integration options. The company also keeps adding new features and options, meaning that its customers can always get more for the same amount.

Despite being rich with features and third-party integrations, the service is still very intuitive and easy to use. Creating a campaign is very easy, and so is tracking it and its progress. Its templates are not the most modern ones we have ever seen, but decent.

  • Very user-friendly

  • Great email marketing features

  • An excellent choice for small businesses

  • Massive amount of third-party integration options

  • Prices are relatively decent, maybe only slightly higher than perfect

  • Short free trial

  • Outdated templates

5. AWeber

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Finally, we have AWeber, which is one of the best-known and most popular email marketing tools available. In terms of pricing, it is similar to GetResponse, with its cheapest plan being at around $19 per month. It has a user-friendly platform and it does not come with any unpleasant hidden surprises.

It features excellent templates that will make the creation of interesting and attractive campaigns that are not only easy but also fun. It also lets users track some of the most important statistics right from the dashboard. Of course, it has a few limitations, such as the inability to import contacts from Google, as well as third-party address books. Integrating Google Analytics is also not an option, and if this is something you were hoping to do — this might not be the right choice for you.

As pricing goes, it is not the cheapest option out there. However, it does have a 30-day free trial period, which will let you know if this is the right service for you. It features great auto-responder options, which were updated just recently, so if you used it and it did not have them — you should know that the things have changed.

Campaign tracking is, as mentioned earlier, quite advanced and easy, and so is creating great campaigns. All in all, it is easy to see why this is such a popular service and why we recommend using it.

  • Sensible prices

  • 30-day free trial period

  • Excellent help materials

  • Great reporting capabilities

  • No limit on the number of subscribers

  • Does not have a free plan

  • No Google Analytics

  • Cannot import contacts from Google or other address books


As we have seen, there are plenty of email marketing services to choose from, and picking the best one is extremely important for the success of your business. You should not underestimate the importance of marketing, and certainly not ignore it. Of course, the services mentioned above are far from being the only ones, but they are our top picks after reviewing many different ones.

It is up to you to choose the one that sounds best to you. But whichever you choose to go with, just remember that picking the right one right at the start can save you a lot of time and headaches in the future. Do your research, pick one, and watch your business grow into a success that it can become.