Best Landing Page Builders

Choose the best solution for making great landing pages here.

If you have decided to start a new business, or you are in the process of starting one — an online presence is crucial. It does not matter whether your business is small, and you aim to provide goods and services locally, or you aim to go big. You will still need to have an online presence, as well as top marketing in order to let people know about you.

However, that is also not everything there is to it, and marketing itself is a massive part of it. In fact, it is the most important part, after ensuring the quality of your goods/services. There are a lot of details to keep an eye on as well, and today, we will focus on your landing page, which is crucial if you wish to capture the attention of your site’s visitor.

Internet users can be harsh when it comes to judging businesses based on the first impression. Since the landing page is the first place they will come to after clicking on your ad — you need to make sure that it represents you well. It must be modern, interesting, and it must capture attention. All of this can be achieved by simply using one of the landing page makers, and we have chosen five of the best ones to present you with.

What to look for when choosing a landing page maker?

While it is easy to make a landing page with these tools, you can’t just choose the first one you run into, as they are all different, offering different features, prices, and alike. You need the best you can get, and at as low a price you can find. There are multiple things to keep an eye on when choosing one, apart from pricing.

You must also keep an eye on whether or not the service can integrate with third-party apps and services. The ease of use is very important, as the goal is to make matter simpler, and not complicate them unnecessarily. You should also seek out the ones that have a free trial so that you can test them out before committing.  Naturally, a big selection of templates is necessary for you to make your landing page just the way you want it. These are the things to look for, and with that out of the way — let’s move on to our top picks.

1. LeadPages

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Editors’ choice 2020

LeadPages is a web-based software that is used for designing landing pages, pop-ups, and alike — both of which can be used for collecting email addresses and expanding your subscriber count. It offers access to 136 professionally designed drag-and-drop templates, which will make designing your landing page simple and quick. You can use its drag-and-drop editor to customize templates in any way you want, and you can even split test your landing page and pop-ups to see how they look like.

You can also use it to allow your website’s visitors to instantly opt-in, and even collect leads via text messages. LeadPages even allows you to go beyond just your landing page, and you can use it to create your entire website with ease. All of it will be mobile-responsive, which is very important these days when so many people tend to use smartphones for browsing the web.

Because of all of this, and more — LeadPages has become one of the most popular landing page/website builders today, which is why we believe it deserves the number one spot on our list. Best of all — you can test it for free for 14 days, before paying for one of its plans.

  • Easy to use

  • Two-week free trial

  • Built-in Facebook ad integration

  • Integrates with 3rd party apps and services

  • Numerous professionally designed templates

  • Split testing options are basic

  • Customization of editor elements is limited

  • You can't easily share LeadPages, nor LeadBoxes.

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2. Unbounce

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Next, we have Unbounce, which is a landing page tool with an extremely powerful editor that lets you create and customize your landing page with several different elements. All of them were designed to help turn casual visitors into lifetime customers. It features a drag-and-drop builder, with which you will easily create your landing page, even if it is your first time doing it.

That is not all, of course, as Unbounce also offers numerous great functionalities — many of which are not featured by the competition. It is one of the best conversion optimization tools for marketers, and you are unlikely to ever shift to another after trying it out. With it, you don’t ever have to write a single line of code, which makes it very user-friendly, and perfect for experts and novices alike.

It offers hundreds of templates, all of which you can access for free. Its editor provides you with out-of-the-box control of everything in terms of designing, personalizing, altering, and alike. It even has a landing page analyzer, which will tell you all you need to know about your creation and its quality. Finally, when it comes to pricing — it has three different plans which you can subscribe to for $79, $159, or $399 per month. The plans are pricey, but more than worth it in the long run.

  • Easy to use

  • Excellent analytics

  • Hundreds of free templates

  • Automated A/B testing feature

  • Numerous supported integrations

  • Dynamic Text Replacement feature

  • A limited number of pages

  • Expensive

3. ClickFunnels

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Then, there is ClickFunnels — an online sales funnel builder, which can make it easy to handle the business market, sales, as well as online product delivery. It is a great tool that will massively simplify your online marketing, and help you start off with an excellent landing page.

It features a very flexible page builder, so you can create your own custom landing page in any way you see fit. But, it goes beyond that. While most of its competitors only let you create a single, standalone page, ClickFunnels allows you to create numerous different types of marketing funnels. These are a series of pages for your website visitors to go through and reach what they wanted to find.

As for prices, ClickFunnels is quite more expensive than others on this list — even Unbounce. However, it also offers quite a bit more. In truth, ClickFunnels is more than just a landing page tool, and it should be treated as such. Unfortunately, this brings greater prices, but also numerous other options and possibilities, so it is well worth it.

  • Easy funnels sharing

  • Excellent support

  • Intuitive drag-and-drop feature

  • It has numerous built-in features

  • Comes with a shopping cart and email editor

  • Adding new funnels is a bit slow

  • The basic plan has a limited number of funnels

4. Instapage

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Nearing the end of the list, we have Instapage. Instapage actually specializes in creating landing pages, and it offers a plethora of various features, like different optimization tools, various widgets, a drag-and-drop page builder, hundreds of different templates, and even the ability to access Bigstock image library — which is sure to come in handy when it comes to images.

The platform comes with an advanced form creator, and its templates are mobile-responsive, which is useful, as many tend to browse the web via smartphone, as mentioned earlier. Next, Instapage also offers an A/B testing feature, which lets you test different media, page layouts, CTA, trust indicators, headlines, and more.

Another very useful feature is its Analytics, which can track important actions performed by your visitors, such as scrolling patterns, click-outs, and alike. All of which can then be analyzed, and presented to you in the form of extremely useful data regarding your visitors’ interests. Finally, there is pricing. The prices are quite high for each of its packages, but the popularity of this landing page builder clearly indicates that paying extra is more than worth it for what it has to offer.

  • A/B testing capabilities

  • Great template selection

  • Very easy to use and navigate

  • Excellent customization abilities

  • Integrates with some of the most popular platforms

  • High price

  • Lacks phone support

  • The cost associated with some integrations

5. Landingi

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Finally, we have Landingi. This is a fully-featured, cloud-based landing page editor that uses the Pixel-precise drag-and-drop, also known as PPDD, visual editor style. Landingi is well-known for being a highly reliable end-to-end solution that you can use for creating, customizing, as well as publishing your landing pages. Best of all — you can do it easily, with no need for coding or IT skills.

As indicated, Landingi is extremely user-friendly, with a wide selection of templates that number in over 100 unique designs. It has an image of an icon library, many different fonts, move & copy elements, AWS cloud hosting, one-click duplication, a thank you page, image optimization, anti-spam security, and much more.

The service is absolutely packed with features, and it also lets you test it out for two weeks for free. After that, you will have to choose one of its four plans, which can cost you from $39 per month for the cheapest one, to $249 per month for the priciest one. But, if you are not on a budget — it is definitely worth the money, as you will get anything you ever needed, and more.

  • Numerous widgets

  • 14-day free trial

  • Multiple features

  • Excellent selection of templates

  • Only has basic analytics

  • Mobile view is not automatic

  • Lacks some of the features offered by the competition


Creating a great landing page for your business is extremely important if you wish to attract clients and customers. It doesn’t matter if your business is an online store, or if you are offering any other type of service — marketing is crucial, and a landing page is the first part of your entire business that people are going to see. You will definitely make the right choice if you decide to go with the solutions listed above, but you are also free to use any other landing page maker that you desire.

Just make sure to check out all that they are offering, as the success of your business may depend on it. If you play your cards right — you could have a professional-looking landing page in no time, which will surely start attracting customers as soon as they see it.